About Pitchroute

Technology should move organisations forward.

Pitchroute is a digital engineering and transformation company helping organisations solve complex challenges, build better digital systems and operate the technology they depend on.

Ghana. West Africa. Beyond.

Ephson Afful, Founder & Managing Director at Pitchroute Samuel Wendolin Ketechie, Backend & DevOps Engineer at Pitchroute Michael Agemang, Software Engineer at Pitchroute Priscilla Ankrah, Data, BI & Machine Learning Analyst at Pitchroute Ephson Afful, Founder & Managing Director at Pitchroute Samuel Wendolin Ketechie, Backend & DevOps Engineer at Pitchroute Michael Agemang, Software Engineer at Pitchroute Priscilla Ankrah, Data, BI & Machine Learning Analyst at Pitchroute
Wendel Leyaer, Managing Director & Engineering Lead at Pitchroute Solomon Sunu, Senior Software Engineer at Pitchroute Adams Winipass, Software Engineer at Pitchroute Bismark Eshun, Software Engineer at Pitchroute Emmanuel Annya, Product & Experience Designer at Pitchroute Wendel Leyaer, Managing Director & Engineering Lead at Pitchroute Solomon Sunu, Senior Software Engineer at Pitchroute Adams Winipass, Software Engineer at Pitchroute Bismark Eshun, Software Engineer at Pitchroute Emmanuel Annya, Product & Experience Designer at Pitchroute

Who we are

More than a technology vendor. A partner in what comes next.

We work with organisations navigating change: modernising how they operate, improving how customers experience their brand, building new digital platforms or managing technology that has become critical to the business.

Our work brings together strategy, design, engineering and technology operations under one team.

That means we can help define what needs to change, build the technology to make it happen and stay involved to ensure it continues to perform.

01

Transform.

02

Build.

03

Operate.

Our story

We started by building for the web. Our clients took us much further.

Pitchroute began with a focus on creating better digital experiences.

But as the organisations we worked with grew, so did the problems they trusted us to solve.

01

A website

became an e-commerce operation.

02

A business process

became a custom platform.

03

A platform

needed cloud infrastructure, security and ongoing support.

04

A technology project

became a broader transformation programme.

So Pitchroute evolved too.

Today, we work across digital transformation, digital experience, commerce, software engineering and technology operations, bringing those disciplines together to solve problems that rarely fit neatly into one category.

What we believe

Better technology starts with better thinking.

01

Business before technology.

We don't begin with a platform, framework or product. We begin by understanding the organisation, the people involved and the outcome that matters.

02

Experience meets engineering.

Good technology should work well and feel considered. We bring design and engineering together so neither becomes an afterthought.

03

Complexity should become clarity.

Technology projects can involve multiple systems, stakeholders and constraints. Our job is to make that complexity manageable.

04

Launch is not the finish line.

Technology changes. Businesses change. Users change. We build with what comes next in mind, and remain available to operate and improve what we create.

How we work

From the first question to what comes after launch.

Step 01

Understand

We get close to the business problem, users, processes and existing technology before deciding what should be built.

Discover · Audit · Research

Step 02

Define

We turn what we've learned into a clear strategy, experience and technical direction.

Strategy · Architecture · UX

Step 03

Build

Designers and engineers work together to turn that direction into reliable digital experiences and systems.

Design · Engineering · Integration

Step 04

Launch

We test, migrate, deploy and prepare teams for a confident transition.

QA · Deployment · Training

Step 05

Operate

We monitor, maintain, support and continuously improve the technology after launch.

WebOps · Managed IT · Support

Built for real-world complexity

The best solution is the one that works in the real world.

Technology doesn't operate in isolation.

It has to work with existing systems, approval processes, budgets, security requirements, teams, customers, infrastructure and sometimes years of accumulated complexity.

Existing systems Approval processes Budgets Security requirements Teams Customers Infrastructure Years of accumulated complexity

We design for that reality.

Whether we're modernising a corporate digital presence, digitising a workflow, engineering an investor platform or managing business-critical technology, we focus on solutions organisations can actually adopt, operate and grow with.

Hands holding a tablet showing a portrait photo, in a relaxed home setting

Accra, Ghana

Our perspective

Built in Africa. Built to compete anywhere.

Pitchroute is based in Ghana, with an understanding of the technologies, infrastructure, commercial realities and user behaviours shaping organisations across African markets.

But geography doesn't define the standard of our work.

We combine local context with global approaches to strategy, design, engineering, security and technology operations, helping organisations build technology that works here and stands up anywhere.

Our clients

Trusted with technology that matters.

We work best with organisations for whom technology has become important to how they operate, serve customers or grow.

Financial services and investment sector image

Financial Services & Investment

Digital experiences, investor platforms, reporting systems and secure technology infrastructure.

Professional services sector image

Professional Services

Digital presence, business systems, collaboration and operational technology.

Retail and commerce sector image

Retail & Commerce

Commerce platforms, payments, catalogue operations and integrations.

Development and institutions sector image

Development & Institutions

Digital transformation, programme platforms, workflow digitisation and capacity building.

GFA Consulting Group logo Startup Discovery logo GIZ (German Cooperation) logo KITEA Ghana logo ARM Microfinance Bank logo Ghana Stock Exchange logo AB & David Africa logo World Vision logo Ghana Cocoa Board logo The AfroChampions Initiative logo GCB Bank logo Zenith Bank logo Wangara Green Ventures logo Sahara Impact Ventures logo Dwennimmen logo OmniBSIC Bank logo AlphaVecta Technologies logo ARM logo EMERGE Leaders logo The Boardroom Africa logo Zoe, Akyea & Co. logo Ruwah logo ARM-Harith logo Ministry of Finance, Ghana logo Ghana Enterprises Agency logo Sanlam logo TotalEnergies logo Konfidants logo

Our people

Different disciplines. One team.

Our work brings together strategists, designers, engineers and technology specialists around a shared responsibility: solving the problem well.

Ephson Afful, Founder & Managing Director at Pitchroute

Ephson Afful

Founder & Managing Director

Ephson leads Pitchroute’s strategy, growth and client partnerships. He works at the intersection of business and technology, helping organisations turn complex challenges into practical digital solutions and long-term transformation initiatives.

LinkedIn

Ephson Afful

Founder & Managing Director

Wendel Leyaer, Managing Director & Engineering Lead at Pitchroute

Wendel Leyaer

Managing Director & Engineering Lead

Wendel leads engineering and technical delivery at Pitchroute, guiding the architecture and development of reliable digital products and platforms. He focuses on translating business requirements into scalable, well-engineered technology solutions.

Wendel Leyaer

Managing Director & Engineering Lead

Solomon Sunu, Senior Software Engineer at Pitchroute

Solomon Sunu

Senior Software Engineer

Solomon brings technical expertise to the development of scalable software applications and digital platforms. He focuses on designing robust solutions, solving complex engineering challenges and delivering reliable, maintainable systems that support evolving business needs.

Solomon Sunu

Senior Software Engineer

Samuel Wendolin Ketechie, Backend & DevOps Engineer at Pitchroute

Samuel Wendolin Ketechie

Backend & DevOps Engineer

Samuel specialises in backend engineering, infrastructure and DevOps. He builds the systems behind digital products while helping ensure applications are secure, scalable, deployable and reliable in production.

Samuel Wendolin Ketechie

Backend & DevOps Engineer

Adams Winipass, Software Engineer at Pitchroute

Adams Winipass

Software Engineer

Adams develops digital products and business applications from concept through implementation. He focuses on writing reliable software and translating product requirements into functional, maintainable solutions.

Adams Winipass

Software Engineer

Michael Agemang, Software Engineer at Pitchroute

Michael Agemang

Software Engineer

Michael works across the development of web applications and digital platforms, turning technical requirements into dependable software. His work focuses on creating solutions that perform well and can evolve as business needs change.

Michael Agemang

Software Engineer

Bismark Eshun, Software Engineer at Pitchroute

Bismark Eshun

Software Engineer

Bismark contributes to the design and development of software products and digital systems. He focuses on solving technical challenges with clean, practical engineering and building experiences that work reliably for users.

Bismark Eshun

Software Engineer

Priscilla Ankrah, Data, BI & Machine Learning Analyst at Pitchroute

Priscilla Ankrah

Data, BI & Machine Learning Analyst

Priscilla works across data analytics, business intelligence and machine learning, transforming complex data into useful insights. She helps organisations better understand performance, identify patterns and make more informed decisions.

Priscilla Ankrah

Data, BI & Machine Learning Analyst

Emmanuel Annya, Product & Experience Designer at Pitchroute

Emmanuel Annya

Product & Experience Designer

Emmanuel shapes the visual and user experience of Pitchroute’s digital products. He translates complex requirements into clear, intuitive interfaces that balance usability, functionality and strong visual design.

Emmanuel Annya

Product & Experience Designer

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What are you trying to transform?

Whether you’re modernising an existing digital experience, building a new platform or looking for a technology partner to manage what comes next, we’d like to understand the challenge.